Product Review: My Magic Mud Toothpaste

A few weeks ago my toothpaste tube was beginning to look like it was on an extreme diet.  Time for a new one.  I was browsing the shelves of my local supplement store for my current non-flouride brand when I noticed one I had never seen before My Magic Mud Whitening Toothpaste, which featured Activated Charcoal, Coconut Oil & Bentonite Clay.  The price was a little higher but after looking at what the product contained, and what it did not, I thought I would try it and review it for the blog.  It also averred that using this toothpaste I would be brushing like a boss.  I purchased Cinnamon Clove but they also offer Peppermint and Wintergreen flavors.  Originally created by a mom to alleviate her daughters tooth sensitivity the company grew from her home to a commercial size kitchen to keep up with demand.  If you would like to read the full story behind the product and company click here.

My Magic Mud (MMM) is distributed by the Carbon and Clay Company in New Braunfels, Texas.  Unlike the standard tube that lays on it’s side MMM’s tube has two advantages; first it takes up less space on the counter by using a vertical design with the cap at the base, second the paste will always flow to down to the cap ready to dispense.  In addition, the container feels thicker than the standard tube and this characteristic may lend itself to reuse for those that are thrifty and wish to refill it with lotion or some other liquid.

They also make My Magic Mud Tooth Powder which has been independently examined by Missouri Analytical Laboratories and confirmed to be completely safe for tooth enamel. The lab conducted an American Dental Association standard RDA test and My Magic Mud Tooth Powder – Detoxifying Tooth Powder received a value of 116, and a pH level of 9.16.  The lab results will be made available on inquiry. This means the powder is abrasive enough to clean safely while also providing a high pH level.

First I looked for what I did not want in a toothpaste.  I didn’t have to search since they put this right on the front.  This is what the product does not put into their brand:

  1. No fluoride
  2. No gluten
  3. No non-vegan items
  4. No genetically modified ingredients
  5. No foaming agents
  6. No tryclosan
  7. No Glycerin
  8. No animal cruelty

I believe more consumers are becoming aware and rejecting products that have been tested on animals which cause the animal great suffering, pain, disfigurement and even can result in death.  I have been seeing, the cruelty free label on more products and it is a welcome change.

Next I wanted to know what was in the actual paste.

Ingredients in order on tube:

  1. Distilled Water
  2. Diatomaceous earth
  3. Xylitol*
  4. Bentonite clay
  5. Coconut oil*
  6. Activated coconut shell charcoal
  7. Cinnamon leaf oil*
  8. Citric acid
  9. Clove oil*
  10. Grapefruit see extract
  11. Sweet orange oil*
  12. Potassium sorbate
  13. Rosemary oil
  14. Stevia*
  15. Tea tree oil*
  16. Vanilla extract*
  17. Xanthan gum

* Certified organic ingredient

All of these ingredients are very neutral or even have beneficial effects in dental and general health.  To compare these to what is in Colgate and Crest see my other post.  Let’s take a the main ingredient: Diatomaceous earth.  Diatomaceous earth is made from the fossilized remains of tiny, aquatic organisms called diatoms. Their skeletons are made of a natural substance called silica. Over a long period of time, diatoms accumulated in the sediment of rivers, streams, lakes, and oceans.  Silicon, a component of silica, does not exist naturally in its pure form. It usually reacts with oxygen and water to form silicon dioxide. Silicon dioxide has two naturally occurring forms: crystalline and amorphous. Most diatomaceous earth is made of amorphous silicon dioxide.  The Food & Drug Administration lists diatomaceous earth as “Generally Recognized as Safe”.

In addition, the paste contains organic essential oils which help freshen breath and increase oral health.  Cinnamon and clove essential oils are antibacterial, they help to support the gums and also have a natural astringent action. Grapefruit seed extract is also included in this natural toothpaste to support the natural flora or bacteria in the mouth. These types of plant based extracts have a history of use in oral hygiene products for improving the health of the gums and the digestive system.  Tea Tree oil is an efficient antiseptic that quickly kills bacteria. This is especially important for gum disease sufferers since we know that it’s caused by plaque, which is a mass of bacteria.

Another advantage is that unlike regular toothpastes which warns you to call a poison control center if swallowed, diatomaceous earth in its pure form can be consumed internally and works as a natural detoxifying agent.

After the ingredients the other thing that differentiates this tooth past is the color.  It’s black.  Not the usual white like your standard toothpaste which may create the initial impression that it will cause a staining of the teeth.  It doesn’t.  It rinses away and actaully should whiten your teeth over several weeks.  The first few brushings will feel unusual due to the consistency and color of the paste but you quickly get used to it.

If you are looking for a fluoride-free and natural teeth whitening product, I would recommend it trying it and see if it works for you.

Detoxify Samurai Rating

Product Review: My Magic Mud Toothpaste

Product Review: My Magic Mud Toothpaste

Editor Rating

Non-Toxic Ingredients:

My Magic Mud Toothpaste  is a great addition to the natural toothpaste market. 

Due to it's organic and non-toxic ingredients, pleasant taste, and whitening ability this product earns the above rating.  As of February 2017 there seems to be some availability issues.  The toothpaste is out of stock on Amazon and their website is directing customers to their retail outlets and anticipate toothpaste for online sales to be back in stock by late March 2017.


Kiyoshi, the Detoxify Samurai, is a health advocate and has a lifelong interest in health, fitness and spirituality.

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